An expressive and flexible layout

The new layout system follows simple rules that allow a high degree of flexibility in design expression. We use this system to implement the design principles across all media. The iconic wordmark, calm and precise typography, expressive imagery, and model lettering – they work together to create the unmistakable look.
The refined wordmark is the determining factor for the entire layout system. Its size defines the spacing between elements, the type area, and the typesetting grid.